The most important question in everything we do is 'why'? I have often heard this phrase or read it in motivational books (what can I say, I am one of those annoying, motivational quote lovers who drive cynics mad!) but I have never given it much thought or attention. It wasn't until last year that this question started to have more importance for me as I deviated from the path I was on and jumped head first into my styling business, running workshops and blogging. Whether starting a business, changing careers, shifting values or embarking on a new adventure, this question should come first. Now I regularly ask myself "what is my why" - what is the reason for doing what I am doing? What is the purpose of my passion?