What Is Your Style Identity?

Updated: Feb 8, 2020

When it comes to style, there are dozens of different "types" and it can be confusing to know which one you fall into. Determining your style identity can be tricky because personal style can be changeable and constantly evolving over time, not to mention how difficult it is to see yourself from the outside in. For these reasons a stylist can be super helpful in helping you discover your style identity. Generally there are a few main style groups which stand out based on lifestyle, aesthetics, taste, trends and social circles. While there are many more than these listed, here are 8 main style groups. Which one resonates with you?


Most at home in denim and basic's, the minimalist prefers a no-fuss approach to fashion and tends to stick to a clean and crisp colour palette of white, black, grey and blue. The minimal dresser invests in quality over quantity, splurges on sneakers and leather but happily watches trends come and go without wasting any time experimenting with the fashion pendulum.