Blogging is not just a personal hobby but a way for businesses and brands to actively engage with their customers, clients and industry peers. An online community is a powerful tool and whether you blog for fun or it is part of your livelihood, the process of blogging can be time consuming and confusing.
As you track your readership and get to know your audience, it makes sense to deliver your content accordingly. It is all about being reactive and following the trends which start to present through the information in your Google Analytics account. Once you are familiar with trends and patterns in demographics and hits, you can tailor your posts accordingly. Good blogs don't happen by accident, they are well considered and thoroughly prepared through practice, patience and planning.