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Founded by stylist Kimberley Sara, The Style Side began as an online destination for daily outfit inspiration, style tips, beauty reviews, lifestyle recommendations and visual inspiration. It has now grown into an online personal styling service platform offering a range of E-styling packages to help you dress with confidence no matter where you're based!

Kimberley Sara is a Canberra based fashion stylist, blogger and busy mum. She is passionate about inspiring confidence through fashion and believes the way we dress should be fun as well as empowering. She is a dedicated op-shopper and conscious woman who values equality, supports the rise of ethical brands and backs small local businesses, preferring quality over quantity. Kimberley firmly believes style is not based on money or status but creativity and a celebration of oneself.


The Style Side was born with a goal to share and assist on the personal style journey of women from all walks of life  - The Style Side brings style to YOU!

Online Personal Styling...

Are you stuck in a style rut?

Are you stuck when it comes to your personal style? Not sure of your body type, colours and trends? Looking to create a capsule wardrobe but no clue where to start?

Select your style service...

It's easy! Select your styling service  & receive your Style Quiz. Answer the questions, then sit back and relax while your stylist does the rest for you!

Gain direct access to an online stylist...

Based off your Style Quiz results, we will analyse your needs, shape, colours and style identity to create a tailored edit of shopable pieces matched just for you!

Update your look & get styled today!

We bring style to YOU! Your Style Edit is presented in a curated Look Book along with tips, a body shape analysis, colour chart and trends.




My colour chart was so detailed and helped me branch out from the same old black and grey tones I was stuck on. Knowing what colours suit me has completely changed the way I get dressed!

- Kate

I wasn't sure what to expect but when I received my E-Style Book it blew me away - it was filled with info on my colours, bodyshape and tips tailored just for me. The outfit selections were spot on and the items I've purchased suit me perfectly. I could not recommend an E-Style Book more highly!

- Claire

I had the pleasure of working with Kimberley on the Canberra Style Market and couldn't recommend her highly enough. Not only does she 'know-her-stuff' but she is extremely supportive, enthusiastic and reliable. I can honestly say that if it wasn’t for Kimberley, my project would not have been the success it was. If you’re looking for someone to help with any styling or social media projects, Kimberley is your girl!

- Lynette

Kimberley is amazing! She helped me review my wardrobe and update my style, after I had been stuck in a 'mum lyfe' style rut! She really listens to what you like and helps you set a style to flatter your shape! There's no pressure to buy new things, it was all about showing me what key pieces will boost my existing wardrobe. I couldn't recommend Kimberley more highly


- Hayley